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The journal, is envisioned to provide an international forum for presenting, analyzing, sharing and collaborating ideas, experiences and research studies on the advancements and innovations in technology and educational marketing with educational planners, administrators, researchers, educational technologists and marketing educators thus, promoting this interdisciplinary subject area for further research and study.

* CALL FOR PAPERS *

 

***INAUGURAL ISSUE:  January 2011***

 

International Journal of Technology and Educational Marketing (IJTEM)

 

Official publication of the Information Resources Management Association

 

Editor-in-Chief: PURNENDU TRIPATHI & SIRAN MUKERJI

Published: Semi Annually (both in Print and Electronic form)

 

 

MISSION OF IJTEM:

Prospective authors are invited to submit manuscripts for possible publication in the International Journal of Technology and Educational Marketing.  The mission of IJTEM is to provide an international forum for the advancement and application of different aspects of marketing management and technological innovations in all the segments of education, including school education, K-12 education, higher education, online, distance, and continuing education, and non-formal education. Covering diverse socio-economic, geographic, and differing cultural perspectives and the application of marketing ideas together, this journal publishes scholarly articles on the latest findings in technology and applications of marketing in the education sector.

RECOMMENDED TOPICS:

Topics to be discussed in this journal include (but are not limited to) the following:

·         Advertising and promotion of academic programs and educational institutions 

·         Analysis of consumer behavior in development of new educational programs

·         Competitive pricing decisions in new academic programs

·         Digital service and education

·         Direct marketing of educational programs

·         Education product management

·         Educational and allied services marketing

·         Educational branding

·         Educational institution corporate identity

·         Educational marketing and e-communications

·         Educational marketing for community support and social development

·         Educational marketing management

·         Educational marketing research

·         Educational product management & and differentiation

·         Electronic educational marketing strategies and paradigms

·         E-marketing and education

·         Ethical issues in the marketing of education

·         Globalization and educational marketing

·         Green marketing for education

·         Innovations in technology for educational marketing

·         Interactive technologies for marketing education programs

·         International educational marketing strategies and technology

·         International partnership and franchising

·         Market segmentation and education

·         Marketing mix and education

·         Marketing philosophy and ideology in education marketing

·         Network marketing of educational institutions

·         Online marketing for educational programs

·         Pricing of academic programs

·         Program positioning in global Market

·         Quality, Gaps analysis, and e-Grievance redressal in institutional support services

·         Role of technology in promotional mix and education

·         Societal marketing and education

·         Strategic collaboration and transnational education marketing

·         Strategic marketing in education planning and implementation

·         Student as customers and institutions as corporate houses

·         Technologies for marketing of educational Programs

·         Technology and academic program life cycle management

·         Technology and educational marketing

·         Technology and educational services marketing

·         Technology and relationship marketing for sustainable educational development

·         Technology enabled customer (students) relationship management

·         Technology enhanced educational partnership management

·         Technology for quality assurance in educational programs and support services

·         Technology for transnational partnership and collaboration in education

·         Technology in educational partnership management

·         Technology in educational program development

·         Technology in services marketing of education

·         Technology in transnational strategies for education

·         Management of technology and marketing-led change in education

·         Trademark of academic programs

·         Virtual spaces and educational marketing

·         Web 2.0 technologies and educational marketing

 

SUBMITTING TO IJTEM:

Prospective authors should note that only original and previously unpublished articles will be considered. INTERESTED AUTHORS MUST CONSULT THE JOURNAL’S GUIDELINES FOR MANUSCRIPT SUBMISSIONS at PRIOR TO SUBMISSION. All article submissions will be forwarded to at least 3 members of the Editorial Review Board of the journal for double-blind, peer review. Final decision regarding acceptance/revision/rejection will be based on the reviews received from the reviewers. All submissions must be forwarded electronically to tripathi.mukerji@gmail.com  OR mukerji.tripathi@gmail.com.

 

 

PUBLISHER:

The [International Journal of Technology and Educational Marketing (IJTEM)] is published by IGI Global (formerly Idea Group Inc.), publisher of the “Information Science Reference” (formerly Idea Group Reference), “Medical Information Science Reference”, “Business Science Reference”, and “Engineering Science Reference” imprints. For additional information regarding the publisher, please visit .

 

All inquiries and submissions should be should be directed to the attention of:

 

PURNENDU TRIPATHI & SIRAN MUKERJI

Editor-in-Chief

International Journal of Technology and Educational Marketing (IJTEM)

E-mail: tripathi.mukerji@gmail.com, mukerji.tripathi@gmail.com