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TOC: J Political Mar

Introduction

Journal of Political Marketing, 8(4)

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Editor’s Note
Bruce I. Newman Editor-in-Chief []

Strategy and Choice in the 2008 Presidential Election: Introduction
Costas Panagopoulos [] []

Beyond the Battlegrounds? Electoral College Strategies in the 2008 Presidential Election
Taofang Huang; Daron Shaw [] []

Context and Strategy in Presidential Campaigns: Incumbency and the Political Climate
James E. Campbell; Bryan J. Dettrey [] []

Grassroots Mobilization in the 2008 Presidential Election
Costas Panagopoulos; Peter L. Francia [] []

Prejudice, Black Threat, and the Racist Voter in the 2008 Presidential Election
Joseph Bafumi; Michael Herron [] []

The Contemporary Effects of Vice-Presidential Nominees: Sarah Palin and the 2008 Presidential Campaign
Brian J. Brox; Madison L. Cassels [] []