ÂÜÀòÉç¹ÙÍø

TOC: J Mar Man

Introduction

Journal of Marketing Management, 25(7/8)

 : : : TOC

: : journals

 

Relevant ARCategory:  


Thinking ‘Communities of Academic Practice’: on space, enterprise and governance in marketing academia
Brownlie, Douglas; Hewer, Paul; Tadajewski, Mark [] [Google Scholar]

Parallel universes and disciplinary space: the bifurcation of managerialism and social science in marketing studies
Hackley, Chris [] []

Working the limits of method: the possibilities of critical reflexive practice in marketing and consumer research
Bettany, Shona; Woodruffe-Burton, Helen [] []

Reframing critical marketing
Shankar, Avi [] []

Hidden consumers in marketing the neglect of consumers with scarce resources in affluent societies
Ekstrom, Karin M.; Hjort, Torbjorn [] []

Praxis or performance: does critical marketing have a gender blind-spot?
Maclaran, Pauline; Miller, Caroline; Parsons, Elizabeth; Surman, Emma [] []

Veblen and Darwin: tracing the intellectual roots of evolutionism in consumer research
Patsiaouras, Georgios; Fitchett, James A. [] []

Critical brand poetics: "from The M at the End of the Earth"
Wijland, Roel; Fell, Cliff [] []

Towards a critical political marketing agenda?
Moufahim, Mona; Lim, Ming [] []

How far can we push sceptical reflexivity? An analysis of marketing ethics and the certification of poverty
Neyland, Daniel; Simakova, Elena [] []

Service marketing and subjectivity: the shaping of customer-oriented employees
Skalen, Per [] []

Disciplining the discipline: understanding postcolonial epistemic ideology in marketing
Varman, Rohit; Saha, Biswatosh [] []

Marketing theory: Breaking the siege of incrementalism
Dholakia, Nikhilesh [] []

Beyond critical marketing
Firat, A. Fuat [] []

The critical participant
Murray, Jeff B.; Ozanne, Julie L. [] []

Modes of engagement for critical marketing: oppositional, revivalist and therapeutic
Saren, Michael [] []

Figuring knowledge and desire in critical marketing: Lacan’s four discourses
Desmond, John [] [Google Scholar]

And the beat goes on! Critical marketing for community development
Penaloza, Lisa [] []