TOC: J Acad Mar Sci
Introduction
Journal of the Academy of Marketing Science, 37(4)
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Relevant ARCategory: |
The role of method: some parting thoughts from a departing editor
–David W. Stewart [] []
Driving forces of coordination costs in distributorÄsupplier relationships: toward a middle-range theory
–Stephen K. Kim, Rodney L. Stump & Changho Oh [] []
What makes strategy making across the sales-marketing interface more successful?
–Avinash Malshe & Ravipreet S. Sohi [] []
Customer-directed selling behaviors and performance: a comparison of existing perspectives
–Christopher R. Plouffe, John Hulland & Trent Wachner [] []
Creating commitment and loyalty behavior among retailers: what are the roles of service quality and satisfaction?
–Beth Davis-Sramek, Cornelia Droge, John T. Mentzer & Matthew B. Myers [] []
Gratitude works: its impact and the mediating role of affective commitment in driving positive outcomes
–Randle D. Raggio & Judith Anne Garretson Folse [] []
Antecedents and consequences of environmental stewardship in boundary-spanning B2B teams
–Ko Ruyter, Ad Jong & Martin Wetzels [] []
Susceptibility to and impact of interpersonal influence in an investment context
–A. O. I. Hoffmann & T. L. J. Broekhuizen [] []
Sponsorship effect metric: assessing the financial value of sponsoring by comparisons to television advertising
–Erik L. Olson & Hans Mathias Thj©m©e [] []