TOC: Foundation Trends Mar
Introduction
Foundations and Trends in Marketing, 1(1) through 3(2)
Foundations and Trends in Marketing, 1(1) through 3(2)
Customer Equity: Measurement, Management and Research Opportunities
–Julian Villanueva and Dominique M. Hanssens [] []
Understanding Hope and its Implications for Consumer Behavior: I Hope, Therefore I Consume
–Deborah J. MacInnis and Hae Eun Chun [] []
Brand Attachment: Constructs, Consequences, and Causes
–C. Whan Park, Deborah J. MacInnis, and Joseph Priester [] []
Eye Tracking for Visual Marketing
–Michel Wedel and Rik Pieters [] []
Customer Lifetime Value – The Path to Profitability
–V. Kumar [] []
Choice Models in Marketing: Economic Assumptions, Challenges and Trends
–Sandeep R. Chandukala, Jaehwan Kim, Thomas Otter, Peter E. Rossi, and Greg M. Allenby [] []
Playing the Changes on the Jazz Metaphor: An Expanded Conceptualization of Music, Management, and Marketing-Related Themes
–Morris B. Holbrook [] []
Consumer Search Behavior and Its Effect on Markets
–Brian T. Ratchford [] []
Sponsored Search Auctions: Research Opportunities in Marketing
–Carl F. Mela and Song Yao. [] []