Revisit: User-Generated Content
Introduction
The Emergence and Impact of User-Generated Content, Philadelphia, 10-12 Dec 2009
: : : Posting
: : event
WIMI and MSI Conference:
The Emergence and Impact of User-Generated Content
The Wharton Interactive Media Initiative (WIMI) and the Marketing Science Institute (MSI) are proud to present "The Emergence and Impact of User-Generated Content" conference. Based on a research competition funded by WIMI & MSI, you will hear from leading marketing researchers on topics including:
- Online brand advertising through social networks
- The economic impact of user-generated content
- Who contributes to online communities, how much and why
- Modeling consumer learning from online product reviews
Industry practitioner panels will include speakers from Expedia, Plaxo, Snapfish, Communispace, Bazaarvoice, P&G Tremor, and more.
This conference is a must for academics, practitioners, and doctoral students interested in the digital content area. Space is very limited so reserve your place today!
Register Now!
December 10-12, 2009
The Wharton School
University of Pennsylvania
Philadelphia, PA
Pricing
Academic $199
PhD Student $99*
Practitioner $500
More Information
For more information, visit or contact Rebecca Alig, WIMI Associate Director at (215) 746-4160 or ralig@wharton.upenn.edu
A special lodging rate is available at the Inn at Penn for conference attendees. Book now to secure this rate. Call (215) 222-0200 and use code WIM.
*Through the generosity of ISMS, doctoral students may apply for a travel subsidy to attend the conference. Contact Rebecca Alig for more information.
Wharton Interactive Media Initiative – Wharton – Society for Marketing Science – Marketing Science Institute