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Public and Nonprofit Cases

Introduction

First International Congress on Teaching Cases related to Public and Nonprofit Marketing, Vegazana, Spain, 18 Dec 2009; Deadline 1 Dec

 : : : Posting

: : call

International Association on Public and Nonprofit Marketing

I INTERNATIONAL CONGRESS ON TEACHING CASES RELATED TO PUBLIC AND NONPROFIT MARKETING
CALL FOR PAPERS / STUDY CASES

Dear IAPNM community members:

The International Association on Public and Nonprofit Marketing (AIMPN/IAPNM), in collaboration with the Bancaja Chair on Young Entrepreneurship in the University of León, organizes the First International Congress on Teaching Cases related to Public and Nonprofit Marketing under the motto “Entrepreneurs, Business and Administrations in a Socially Responsible World”. This Congress will be held next December 18th, 2009 at this University.

The event aims joint participation of teachers and students (either in person or on-line, as appropriate) in a discussion forum revealing concerns of both groups regarding those aspects related to the social responsiveness in the activities carried out by entrepreneurs, businesses and public institutions. At this purpose, we encourage you to form working teams consisting of a teacher-tutor and up to 5 students which will develop and, where appropriate, will present their case studies 5-10 pages length (English or Spanish, and according to the format in the template that will be provided after registration). Such cases must be referred to any actual marketing activities by companies, public institutions or nonprofits that are particularly noteworthy because of their socially responsible character.

CONDITIONS FOR PARTICIPATION AND REGISTRATION FEES:

a) Face attendance, for those teachers and students wishing to physically attend the working sessions of the Congress and, where appropriate, submit one or more cases for consideration:

When contributing one or more cases: – Teacher fee: Free – Student fee: 15 €.
Without contributions: – Teacher fee: 30 € – Student fee: 30 €.

b) On-line attendance, for those teachers and students who cannot physically attend the working sessions of the Congress due to distance, travel costs, etc. and, where appropriate, submit one or more cases for consideration:

When contributing one or more cases: – Teacher fee: Free – Student fee: Free.
Without contributions: – Teacher fee: Free – Student fee: Free.

In all cases participants will be provided an attendance certificate (and, where appropriate, reflecting case submission) as well as the publication in electronic format. The Congress publication, with ISBN and supported by an International Scientific Committee, will include all selected cases as independent chapters.

The Scientific Committee will award the best cases submitted on the basis of their scientific and expositive quality. This acknowledgement will be accredited by the delivery of an additional diploma. Authors could also be invited to the oral presentation of their cases during the Congress and/or to publish larger versions of their work in journals or specialized books published by the AIMPN/IAPNM.

DATES TO REMEMBER:

  • Registration of teams of teachers and students wishing submission of one or more cases for consideration (without limitation in number): until November 7th, 2009. Those teachers who have registered to this deadline will become members of the Scientific Committee of the Congress.
  • Case/s submission: until December 1st, 2009.
  • Notification of acceptance/rejection of submitted contributions: December 10th, 2009.
  • Congress holding: December 18th, 2009. Registration of participants not submitting cases for consideration: to the holding date.

STEPS FOR REGISTRATION OF PARTICIPATING TEAMS:

  1. When interested in participation, the teacher-tutor should send an e-mail to aimpn.iapnm@gmail.com stating his/her name and the name of the students in his/her team/s, as well as indicating the modality of participation and the e-mail address of they all (within the deadline of November 7th).
  2. The Organizing Committee will acknowledge reception of the registration message and provide, where appropriate, the teacher with bank details to make the payment of the participation fee (where fees are not free) and the template for case submission (until the deadline of December 1st).

For any queries or suggestions, kindly send an e-mail to aimpn.iapnm@gmail.com

With the collaboration of:

university of león
bancaja chair on young entrepreneurship