Insurance
Introduction
Special issue of International Journal of Bank Marketing, Edited by Julie Robson; Deadline 30 Dec 2010
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International Journal of Bank Marketing
Special issue on Insurance
Guest Editor: Julie Robson, Business School, Bournemouth University
Insurance is a highly competitive and dynamic global industry. It is an industry that appears to be surviving the current financial turmoil and in better shape than its financial services counterparts. This success, however, belies the many challenges this sector has had to face.
The Insurance sector has faced the threat of new and varied market entrants, complex and changing distribution channels, increasing regulation and higher operating costs. Plagued in the past by mis-selling scandals and small print exclusion clauses, it has been the industry that the general public loved to hate and one that marketing academics have tended to ignore.
The insurance sector therefore presents a rich context in which to explore key marketing theories and concepts and provide new insights for academics and practitioners. This special issue welcomes papers dealing with insurance in a banking context as well as those centred in the insurance industry but where managerial implications relevant to banks can be drawn.
Papers are sought from academics and practitioners and could include, but are not limited to, the following areas:
- Consumer perceptions, insurance image and brand
- Consumer motivations, purchasing and consumption behaviour
- New product development, cross-selling and bundling of insurance products
- Case studies in bancassurance, allfinanz, etc.
- B2B and B2C relationship marketing
- Distribution channels
- Issues in segmenting and targeting for insurance.
Manuscripts of approximately 5,000 words should follow the journal’s manuscript guidelines (www.emeraldinsight.com/ijbm.htm) and be submitted using Scholar One’s Manuscript Central online submission system. This is accessible at: Manuscripts must be original work (theoretical, empirical or case study) and not under consideration by any other journal or publication outlet.
The deadline for submission is 30 December 2010. The special issue is scheduled to be published in mid-October 2011. Initial submissions will be reviewed by the Guest Editor and, if deemed suitable, then placed for double-blind review with experts in the field.
Prospective contributors with questions concerning the potential suitability of topics or additional requirements about this special issue are invited to contact directly by e-mail: Julie Robson, Business School, Bournemouth University. E-mail: jrobson@bournemouth.ac.uk