ACME 2010
Introduction
The Association of Collegiate Marketing Educators in conjunction with the Federation of Business Disciplines, Dallas, 2-6 Mar 2010; Deadline 15 Nov
ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS
FEDERATION OF BUSINESS DISCIPLINES
Call for Papers – 2010 Annual Meeting
March 2-6, 2010 Sheraton Dallas Hotel Dallas, TX
Submission Deadline: NOV. 15, 2009
The Association of Collegiate Marketing Educators (ACME – ), in conjunction with the Federation of Business Disciplines (FBD – ), invites scholars, doctoral students, and business practitioners to submit papers or proposals for presentation at the 2010 ACME Conference. All papers will be double-blind reviewed by academic peer reviewers. Proposals for presentations in special panels of “research in progress” will be accepted at the discretion of track chairs. Such “Work in Progress” papers will not be included in the Proceedings, but will be listed in the Program and the Program will be reproduced in the Proceedings. At least one author of accepted papers and presentations will be required to register for the ACME/FBD conference and attend the meeting. Full papers must be submitted to track chairs for papers to be considered as refereed papers and to be included in the Proceedings as such in either full or extended abstract form. Authors of accepted refereed papers must submit either their full paper or a two-page extended abstract for publication in the electronic CD proceedings and on the ACME website. Authors of papers accepted as research in progress will be acknowledged in the proceedings, but such papers will not be published in the proceedings in any form. Proposals for special sessions, panels and workshops are welcome and will be acknowledged in the proceedings. Continuing education certificates for appropriate workshops will be presented. Proceeding style guidelines are available on the ACME web page (www.a-cme.org).
Authors are invited to submit papers to one or more of the following tracks, but a paper must be submitted to only one track. Only full papers received by or on November 15, 2009 may be considered for “Best Paper in Track” or “Best Paper at Conference” awards.
NOTE: Papers and/or Proposals may be submitted after the deadline, but the deadline for guaranteed consideration is November 15, 2009. Accepted authors will be notified by December 1 if submitted on or before November 15, 2009.
Convention Hotel: Sheraton Dallas Hotel 400 North Olive Street Dallas, TX 75201 Phone: 214 922 8000
Program Chair: Kishwar Joonas, Prairie View A&M University, Prairie View, TX
E-mail: kajoonas@pvamu.edu Phone: 936 261 9214
President: Patrick D. “Pat” Fountain, East Central University, Ada, OK
Email: pfountain@ecok.edu Phone: 580 559 5270
Vice President-Membership: Sharon Thach, Tennessee State University, Nashville, TN
E-mail: sthach@tnstate.edu Phone: 615 963 7133
Secretary: Vaidotas Lukosius, Tennessee State University, Nashville, TN
E-mail: vlukosius@tnstate.edu. Phone: 615 963 7128
Treasurer: Dennis Emmett, Marshall University, Huntington, WV
E-mail: demmett@marshall.edu Phone: 304 746 1961
Proceedings Editor: Grant C. Aguirre-Y-Luker, New Mexico State University, NM
E-mail: gaguirre@nmsu.edu Phone: 405 414-7054
Immediate Past-President: Maxwell K. Hsu, University of Wisconsin-Whitewater, WI
E-mail: hsum@uww.edu Phone: 262 472 5471
Webmaster: Vaidotas Lukosius, Tennessee State University, Nashville, TN
E-mail: vlukosius@tnstate.edu. Phone: 615 963 7128
Submission Guidelines
All papers, extended abstracts, and proposals must be submitted as e-mail attachments to a Track Chair and to the Program Chair. A final list of all Track Chairs is available below, and is posted on the ACME web site at: www.a-cme.org. Please put ACME Paper in the subject, a hyphen and then the first author’s last name then first name like this: ACME Paper–Jones-Bill. The attached paper must be a single Word file containing a title page with the author(s) name(s) and contact information, followed by the manuscript with the title included on the first manuscript page. No author identity information should appear on any page other than the title page. The manuscript should follow the ACME reference sheet, be double-spaced, have no information to identify the author(s) except on the title page, and should include all references and tables ((http://www.a-cme.org/guidelines.htm). Manuscripts should be limited to 20 pages.
Registration Information
Authors should register via the FBD website (www.fbdonline.org) by December 15, 2009 and indicate the ACME as their specific FBD organization. The early registration fees for FBD are $75 and the ACME fee is $90 for a total of $165. The student early registration fees are $30 for FBD and $30 for ACME for a total of $60. Fees are subject to change.
Tracks, Track Chairs, and Contact Information (check for updates at www.a-cme.org)
Advertising and Marketing Communications: Vaidotas Lukosius, Tennessee State University,
E-mail: vlukosius@tnstate.edu, Phone: 615 963 7128
Assurance of Learning: Nancy Albers-Miller, Berry College, E-mail: nmiller@berry.edu, Phone: 706 238 5891
Business–to–Business and New Product Development: Prashant Srivastava, University of Akron
E-mail: srivast@uakron.edu, Phone: 330 972 5270
Consumer Behavior and Customer Relationship Management: Vivek S. Natarajan, Lamar University
E-mail: vivek.natarajan@lamar.edu, Phone: 409 880 8643
E-Commerce and Pricing: Chien-Ping Chen, University of Houston-Victoria, E-mail: chenc@uhv.edu,
Phone: 281 275 3381
Ethics, Leadership and Corporate Responsibility: John C. Knapp, Samford University,
E-mail: jknapp@samford.edu, Phone: 205-726-4362
Health Care Marketing: Dilaver Tengilimoglu, Gazi University, Turkey, E-mail: dilaver@gazi.edu.tr
Phone: 90 312 484 35 74
International Marketing and Cross-Cultural Studies: Ramaprasad Unni, Tennessee State University
E-Mail: runni@tnstate.edu, Phone: 615 963 7343
Logistics and Supply Chain Management (IDEA Academic and Practitioner Tracks):
Chair: Edie Schmidt, Purdue University, E-mail: schmidte@purdue.edu, Phone: 765 494 1097
Chair: Madhav Pappu, RFiD2 Technologies, Inc., E-mail: mpappu@hotmail.com, Phone: 979 218 8998
Marketing Education: Denny Bristow, St. Cloud State University, E-mail: dbristow@stcloudstate.edu,
Phone: 320 308 3213
Marketing Research:
Chair: Thomas W. Lanis, East Central University, E-mail: tlanis@ecok.edu, Phone: 580 559 5573
Co-Chair: John Newbold, Sam Houston State University, E-mail: mkt_jjn@shsu.edu, Phone: 936 294 1274
Marketing Strategy and Entrepreneurship: Nacef Mouri, George Mason University, E-Mail: nmouri@gmu.edu,
Phone: 703 993 1769
Retailing and Services: Irfan Ahmed, Sam Houston State University, E-mail: mgt_ixa@shsu.edu,
Phone: 936 294 1276
Selling and Sales Management: Gordon G. Mosley, Troy University, E-mail: gmosley@troy.edu,
Phone: 334 670 3146
Experiential and Service Learning:
Co-Chair: Patrick D. “Pat” Fountain, East Central University, Ada, OK, Email: pfountain@ecok.edu,
Phone: 580 559 5270
Co-chair: Lynn Murray, Pittsburg State University, E–mail: lmurray@pittstate.edu, Phone: 620 235 4586
Not-for-Profit Marketing and Social Marketing: Andy Stratemeyer, California State University-Fresno
E-mail: astratemeyer@csufresno.edu, Phone: 559 278 2520
Sports and Entertainment Marketing: Susan D. Geringer, California State University – Fresno
E-mail: sgeringer@csufresno.edu, Phone: 559 278 7995
Doctoral/Graduate Student Track: Sanjay S. Mehta, Sam Houston State University
E-mail: Mehta@shsu.edu, Phone: 936 294 1312
Special Program Activities: Proposals for special sessions, panels and/or workshops are welcome. Please send
proposals and/or ideas to the 2010 ACME Program Chair, Kishwar Joonas, at kajoonas@pvamu.edu.