TOC: Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 27(7)
 : : : TOC
: : journals |
Relevant ARCategory: |
Emotional intelligence and marketing effectiveness
–N. Gladson Nwokah, Augustine I. Ahiauzu [] []
Low-income consumers’ reactions to low-involvement products
–Ayantunji Gbadamosi [] [Google Scholar]
The challenges of internationalising national culture-based hand-crafted products
–Jesus Cambra-Fierro, Rosario Vazquez-Carrasco, Edgar Centeno [] []
Reaching and influencing consumers in the prescription medicine market
–Julia Peters, Deon Nel, Stewart Adam [] []
Marketing theory and practice: the case of the Egg Card
–Nnamdi O. Madichie [] []
The beer market and advertising expenditure
–Kari Heimonen, Outi Uusitalo [] []
Product placement in Bollywood movies
–Sukhbinder Barn [] []