TOC: J Mar
Introduction
Journal of Marketing, 73(6)
 : : : TOC
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Relevant ARCategory: |
Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase
–Pierre Chandon, J. Wesley Hutchinson, Eric T Bradlow, Scott H Young [] []
When Customer Love Turns into Lasting Hate:The Effects of Relationship Strength and Time on Customer Revenge and Avoidance
–Yany Gregoire, Thomas M Tripp, Renaud Legoux [] []
Does Advertising Spending Influence Media Coverage of the Advertiser?
–Diego Rinallo, Suman Basuroy [] []
Consumer-Based Brand Equity and Firm Risk
–Lopo L Rego, Matthew T Billett, Neil A Morgan [] []
The Impact of Customer Relationship Management Implementation on Cost and Profit Efficiencies: Evidence from the U.S. Commercial Banking Industry
–Alexander Krasnikov, Satish Jayachandran, V Kumar [] []
Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions
–Tillmann Wagner, Richard J Lutz, Barton A Weitz [] []
Determinants of Pay Levels and Structures in Sales Organizations
–Dominique Rouzies, Anne T Coughlan, Erin Anderson, Dawn Iacobucci [] []
The Robustness of the Effects of Consumers’ Participation in Market Research:The Case of Service Quality Evaluations
–Chezy Ofir, Itamar Simonson, Song-Oh Yoon [] [Google Scholar]
Marketing Strategy and Wall Street: Nailing Down Marketing’s Impact
–Dominique M Hanssens, Roland T Rust, Rajendra K Srivastava [] [Google Scholar]
Expanding the Role of Marketing: From Customer Equity to Market Capitalization
–V Kumar, Denish Shah [] []
Valuing Branded Businesses
–Natalie Mizik, Robert Jacobson [] []
Evaluating the Financial Impact of Branding Using Trademarks: A Framework and Empirical Evidence
–Alexander Krasnikov, Saurabh Mishra, David Orozco [] []
Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures
–Thorsten Hennig-Thurau, Mark B Houston, Torsten Heitjans [] []
Customer Satisfaction and Stock Returns Risk
–Kapil R Tuli, Sundar G Bharadwaj [] []
The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk
–Xueming Luo, C.B Bhattacharya [] []
Does a Firm’s Product-Recall Strategy Affect Its Financial Value? An Examination of Strategic Alternatives During Product-Harm Crises
–Yubo Chen, Shankar Ganesan, Yong Liu [] [Google Scholar]
Regulatory Exposure of Deceptive Marketing and Its Impact on Firm Value
–Martha Myslinski Tipton, Sundar G Bharadwaj, Diana C Robertson [] []
Impact of Mad Money Stock Recommendations: Merging Financial and Marketing Perspectives
–Ekaterina V Karniouchina, William L Moore, Kevin J Cooney [] []