TOC: J Adv Res
Introduction
Journal of Advertising Research, 49(3)
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: : journals |
Relevant ARCategory: |
Editorial: The Innovation Issue
Geoffrey Precourt
Management Slant: Key learnings from the papers of JAR 49, 3.
The Opportunity for Marketing “Simplification”
Joel Rubinson
Viewpoint: Now Or Never – An Urgent Call to Action for Consensus on New Media Metrics
Alan Wurtzel
A Classic Formula: End-to-End Insight with Added Productivity
Clodagh Forde, Stan Sthanunathan, Dave Patten, and Geoff Wicken
This Event is Me! How Consumer Event Self-Congruity Leverages Sponsorship
Angeline G Close, Anjala SKrishen, and Michael S Latour
How Rich-Media Video Technology Boosts Branding Goals: Different Online Advertising Formats Drive Different Brand-Performance Metrics
Leah Spalding, Sally Cole, and Amy Fayer
Winning the Super “Buzz” Bowl: How Biometrically-Based Emotional Engagement Correlates with Online Views and Comments for Super Bowl Advertisements
Caleb J Siefert, Ravi Kothuri, Devra B Jacobs, Brian Levine, Joseph Plummer, and Carl D Marci
Research on Advertising in a Recession: A Critical Review and Synthesis
Gerard J Tellis and Kethan Tellis
Beauty is in the Eye of the Tech Manager: How Technology Orientation and Interactive-Media Knowledge Can Drive (or Stall) Change
Larry Chiagouris and Vishal Lala
Metrics That Matter: Identifying the Importance of Consumer Wants and Needs
Martin RLautman and Koen Pauwels
The Effectiveness of Combining Online and Print Advertisements: Is the Whole Better than the Individual Parts?
Lea M Wakolbinger, Michaela Denk, and Klaus Oberecker
Beavers, Bubbles, Bees, and Moths: An Examination of Animated Spokescharacters in DTC Prescription-Drug Advertisements and Websites
Kartik Pashupati