TOC: Direct Mar Intl J
Introduction
Direct Marketing: An International Journal, 3(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
A strategy for managing customer relations on the internet: evidence from the football sector
–Thanos Kriemadis, Andreas Kotsovos, Nikos Kartakoullis [] []
B2b inter-organisational digitalisation strategies: Towards an interaction-based approach
–Morten Rask, Reimer Ivang, Robert Hinson [] []
Consumers’ willingness to knowingly purchase counterfeit products
–Ian Phau, Marishka Sequeira, Steve Dix [] [Google Scholar]
Online shopping and moderating role of offline brand trust
–Soyoung Kim, Christie Jones [] []
Marketing implications of privacy concerns in the US and Canada
–Jennifer A. Pope, Aaron M. Lowen [] []
Consumer empowerment model: from unspeakable to undeniable
–S. Umit Kucuk [] []
An efficiency comparison of direct and indirect channels in Taiwan insurance marketing
–Chiang Ku Fan, Shu Wen Cheng [] []