Retailing Management Cases
Introduction
Michael Levy and Bart Weitz seek short cases for their book, Retailing Management
: : : Posting
: : cases
Dear Colleague,
Bart Weitz and I are in the process of revising our textbook, Retailing Management, 8e. As you may know we include short cases at the end of the book. We would be very interested in your case contribution. If you have an idea for a case, just send me an email or give me a call and we can discuss it. If you already have a case prepared, please send it to me. If included in the book, your name and college affiliation will be included both with the case and in the acknowledgements. I will need to have a final draft by the end of 2009.
Although we can use cases in any area that relates to the text material, our special needs are in the areas of human resource management, supply chain management, information systems, CRM, merchandise management, buying, and customer service.
Thanks,
Michael Levy
mlevy@babson.edu
+1 617.455.5130