TOC: Psych & Mar
Introduction
Psychology and Marketing, 26(11)
 : : : TOC
: : journals |
Relevant ARCategory: |
The spacing effect in marketing: A review of extant findings and directions for future research
–Hayden Noel, Beth Vallen [] []
Why do I identify with thee? Let me count three ways: How ad context influences race-based character identification
–Anne M. Brumbaugh [] []
Face as a mediator of the relationship between material value and brand consciousness
–Jiangqun Liao, Lei Wang [] []
Using emotional benefits as a differentiation strategy in saturated markets
–Ramo Barrena, Mercedes S nchez [] []