TOC: J Interactive Mar
Introduction
Journal of Interactive Marketing, 23(4)
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Relevant ARCategory: |
The Growing Influence of Online Marketing Communications
–Venkatesh Shankar, Rajeev Batra [] []
A Hierarchical Marketing Communications Model of Online and Offline Media Synergies
–Prasad A. Naik, Kay Peters [] []
Does Chatter Matter? The Impact of User-Generated Content on Music Sales
–Vasant Dhar, Elaine A. Chang [] []
Factors Influencing Consumer Acceptance of Mobile Marketing: A Two-Country Study of Youth Markets?
–Fareena Sultan, Andrew J. Rohm, Tao (Tony) Gao [] []
An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness
–Bobby J. Calder, Edward C. Malthouse, Ute Schaedel [] []
Antecedents of Online Reviews’ Usage and Purchase Influence: An Empirical Comparison of U.S. and Korean Consumers
–Cheol Park, Thae Min Lee [] [Google Scholar]