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TOC: Health Mar Quart

Introduction

Health Marketing Quarterly, 26(3)

 : : : TOC

: : journals

 

Relevant ARCategory:  


Nonprofit Health Care Services Marketing: Persuasive Messages Based on Multidimensional Concept Mapping and Direct Magnitude Estimation
Michael L. Hall [] []

The Path of Patient Loyalty and the Role of Doctor Reputation
Eduardo Torres; Arturo Z. Vasquez-Parraga; Cristobal Barra [] []

Healthcare Cost and Predictive Factors: High- and Low-Utilization Model Development
Koichiro Otani; William W. Baden [] []

The Impact of Hospital Quality on Profits, Volume, and Length of Stay
Charles E. Hegji; Donald R. Self [] []

Do Physicians’ Beliefs ÂÜÀòÉç¹ÙÍøt Genetic Engineering Influence Their Likelihood of Prescribing a Biopharmaceutical? An Empirical Investigation
Sarath A. Nonis; Gail I. Hudson [] [Google Scholar]

External Recommendations Versus Internal Satisfaction in Health Care: A Case Study in India
Tony L. Henthorne; Pradeep Salgaonkar; Babu P. George [] []