TOC: Health Mar Quart
Introduction
Health Marketing Quarterly, 26(3)
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Relevant ARCategory: |
Nonprofit Health Care Services Marketing: Persuasive Messages Based on Multidimensional Concept Mapping and Direct Magnitude Estimation
–Michael L. Hall [] []
The Path of Patient Loyalty and the Role of Doctor Reputation
–Eduardo Torres; Arturo Z. Vasquez-Parraga; Cristobal Barra [] []
Healthcare Cost and Predictive Factors: High- and Low-Utilization Model Development
–Koichiro Otani; William W. Baden [] []
The Impact of Hospital Quality on Profits, Volume, and Length of Stay
–Charles E. Hegji; Donald R. Self [] []
Do Physicians’ Beliefs ÂÜÀòÉç¹ÙÍøt Genetic Engineering Influence Their Likelihood of Prescribing a Biopharmaceutical? An Empirical Investigation
–Sarath A. Nonis; Gail I. Hudson [] [Google Scholar]
External Recommendations Versus Internal Satisfaction in Health Care: A Case Study in India
–Tony L. Henthorne; Pradeep Salgaonkar; Babu P. George [] []
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