TOC: Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 27(6)
 : : : TOC
: : journals |
Relevant ARCategory: |
Marketing orientation and arts organisations: the case for business sponsorship
–Sarah R. Thomas, Simon J. Pervan, Peter J. Nuttall [] []
An evaluation of artistic influences on marketing theory and practice
–Ian Fillis [] []
Lessons from arts experiences for service-dominant logic
–Tabitha Ramsey White, Anne-Marie Hede, Ruth Rentschler [] []
An essential guide to audience development
–Emma Hazelwood, Rob Lawson, Rob Aitken [] []
Structural determinants of household art expenditure
–Jianfeng Jiang [] []
Never tickle a sleeping bookworm: how readers devour Harry Potter
–Tony Patterson, Stephen Brown [] []
Marketing cultural attractions: understanding non-attendance and visitation barriers
–Pandora L. Kay, Emma Wong, Michael Jay Polonsky [] []