TOC: J Prod Brand Man
Introduction
Journal of Product & Brand Management, 18(6)
 : : : TOC
: : journals |
Relevant ARCategory: |
Function and problems of brand name pharmaceuticals
–Herbert Jack Rotfeld [] []
Extending the brand: controllable drivers of feedback effects
–Teresa Montaner, Jos‚ M. Pina [] []
Corporate brand management in higher education: the case of ERAU
–Tamilla Curtis, Russell Abratt, William Minor [] []
Loyalty’s influence on satisfaction in cross-cultural settings
–S. Allen Broyles [] [Google Scholar]
New product development: an overlooked but critical course
–Geoffrey P. Lantos, Donald L. Brady, Patrick H. McCaskey [] []
Brand credibility in cause-related marketing: the moderating role of consumer values
–Enrique Bign‚-Alcañiz, Rafael Curr s-P‚rez, Isabel S nchez-Garc¡a [] []
Creating a culture of innovation at Portugal Telecom
–Dennis A. Pitta [] []
Product categories, returns policy and pricing strategy for e-marketers
–Ruiliang Yan [] []
A framework for understanding consumptive delay: rebate proneness and redemption
–Michael McCall, Carol L. Bruneau, Aimee Dars Ellis, Kimberly Mian [] []