TOC: J Mar Theory Practice
Introduction
Journal of Marketing Theory and Practice, 17(4)
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From the Editor
–Greg W. Marshall []
The Concept and Marketing Implications of Hispanicness
–Ricardo Villarreal, Robert A. Peterson [] []
The Effects of Transaction-Specific Investments in Marketing Channels: The Moderating Role of Relational Norms
–James R. Brown, Jody L. Crosno, Chekitan S. Dev [] []
Managing the Drivers of Organizational Commitment and Salesperson Effort: An Application of Meyer and Allen’s Three-Component Model
–Frank Q. Fu, Willy Bolander, Eli Jones [] [Google Scholar]
Role of Nonprice Variables in Intertier Competition
–K. Sivakumar, Cheryl Nakata, Praveen Aggarwal, et al. [] []
Does Consumers’ Future Buying Behavior Regarding Products that are Returned Influence the Way Consumers Want Returned Goods to be Disposed?
–Mario J. Miranda, Kandiah Jegasothy [] [Google Scholar]
How Suppliers Affect Trust with Their Customers: The Role of Salesperson Job Satisfaction and Perceived Customer Importance
–Kevin D. Bradford, J. Michael Crant, Joan M. Phillips [] []