TOC: J Con Mar
Introduction
Journal of Consumer Marketing, 26(6)
 : : : TOC
: : journals |
Relevant ARCategory: |
The marketing myths and consumers’ fear of marketing
–Herbert Jack Rotfeld [] [Google Scholar]
To buy or not to buy? A social dilemma perspective on green buying
–Shruti Gupta, Denise T. Ogden [] []
Limited influence of loyalty program membership on relational outcomes
–Russell Lacey [] []
Do credit card redemption reward programs work in China? An empirical study
–Matthew Tingchi Liu [] []
Gender differences in information search: implications for retailing
–Nelson Barber, Tim Dodd, Natalia Kolyesnikova [] []
Stock ownership as a motivation of brand-loyal and brand-supportive behaviors
–Jaakko Aspara [] []
Consumer perceptions of own brands: international differences
–John R. Anchor, Terezie Kour?ilov [] []
Ten tips to winning at consumer centricity: for retailers and manufacturers
–Brian Ross [] []