TOC: Industrial Mar Man
Introduction
Industrial Marketing Management, 38(7)
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Relevant ARCategory: |
Letter from the Editor
–Peter J. LaPlaca []
Entry mode choice in China’s regional distribution markets: Institution vs. transaction costs perspectives
–Yung-Ray Chen, Chyan Yang, Sue-Ming Hsu, Yau-De Wang [] [Google Scholar]
Marketing Intelligent Systems for consumer behaviour modelling by a descriptive induction approach based on Genetic Fuzzy Systems
–Francisco J. Mart¡nez-L¢pez, Jorge Casillas [] []
Corporate reputation and customer behavioral intentions: The roles of trust, identification and commitment?
–Hean Tat Keh, Yi Xie [] []
Explaining alliance success: Competences, resources, relational factors, and resource-advantage theory
–C. Michael Wittmann, Shelby D. Hunt, Dennis B. Arnett [] []
Broadening the scope of the resource-based view in marketing: The contingency role of institutional factors
–Seigyoung Auh, Bulent Menguc [] []
The moderating effect of control systems on the relationship between commission and salesperson intrinsic motivation in a customer oriented environment
–Michael L. Mallin, Ellen Bolman Pullins [] []
The impact of e-business infusion on channel coordination, conflict and reseller performance?
–Talai Osmonbekov, Daniel C. Bello, David I. Gilliland [] []
Antecedents and consequences of commitment in marketing research services: The client’s perspective
–Barbara Cater, Vesna Zabkar [] [Google Scholar]
An investigation of the influence of coping resources in salespersons’ emotional exhaustion
–Jeffrey E. Lewin, Jeffrey K. Sager [] [Google Scholar]
Expanding the sales professional’s role: A strategic re-orientation?
–Karen E. Flaherty, James M. Pappas [] [Google Scholar]
Diverging expectations in buyerÄseller relationships: Institutional contexts and relationship norms
–Poul Houman Andersen, Poul Rind Christensen, Torben Damgaard [] []
Communicating customer references on industrial companies’ Web sites
–Anne Jalkala, Risto T. Salminen [] [Google Scholar]
An interdisciplinary approach to assessing the characteristics and sales potential of modern salespeople
–Peter A. Reday, Roger Marshall, A. Parasuraman [] []
Book Reviews
Adam Lindgreen, Managing market relationships: Methodological and empirical insights , Gower Publishing Company, Surrey, England (2008) 223 pp., ISBN 978-0-566-08883-4.
–Jerome Katrichis []
Dave Chaffey and Paul R. Smith, Editors, eMarketing eXcellenceÄPlanning and optimizing your digital marketing, Butterworth-Heinemann, Oxford, England (2008) 508 pages, ISBN 978-0750689458.
–Andy W. Hao []