TOC: Services Mar Quart
Introduction
Services Marketing Quarterly 30(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
Consumer Attitude Toward Outsourcing of Technical Support Services: An Exploratory Study
–Paul Sergius Koku [] []
Brand and Message Recall: The Effects of Situational Involvement and Brand Symbols in the Marketing of Real Estate Services
–Charles S. Gulas; James E. Larsen; Joseph W. Coleman [] []
Customer Loyalty and Approach of Service Providers: An Empirical Study of Mobile Airtime Service Industry in India
–Devashish Das Gupta; Atul Sharma [] []
The Impact of Exchange Lineage on Customers’ Responses to Service Debacles and Subsequent Recovery
–Randi Priluck; Joseph Wisenblit [] [Google Scholar]
Source Credibility in Attorney Advertisements
–Douglas Amyx; Dennis Bristow; Jeffrey Robb [] []
Alternative Measures of Price Perceptions: Implications for Service Evaluation Models
–Mohammad G. Nejad; Robert D. Evans Jr.; Emin Babakus [] []
Driving NFL Fan Satisfaction and Return Intentions With Concession Service Quality
–Brian V. Larson; Ross B. Steinman [] []