TOC: Portuguese J Mar
Introduction
Portuguese Journal of Marketing, 24
: : : Posting
Relationship Marketing: concepts and challenges
–Maria de Lurdes Sarmento, Minoo Farhagmehr, Cl udia Sim es [] []
The Potentiation of Relational Marketing in Portuguese Companies
–Carlos Lucas de Freitas, Jos‚ Duarte Santos [] []
The Roots of Impulse Versus Planned Purchase Tendency in Consumer’s Personality
–Adelino Alves Cardoso, Ferreira Casc o [] [Google Scholar]
Adaptive Selling and Successful Salesforce
–Pedro Canales Ronda, In‚s K?ster Boluda [] []
Gender Materialism in Portugal
–Fernando Neves dos Santos [] []
New Trends in Tourism: Solidarity Travels
–Mª de las Mercedes Gal n Ladero, Clementina Galera Casquet, V¡ctor Valero Amaro [] []