TOC: J Database Mar
Introduction
Journal of Database Marketing, 16(3)
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: : journals |
Relevant ARCategory: |
Editorial
–Ozimek, John []
Return on ideas
–Shaw, Robert [] []
Defining success: How to implement a successful Net Promoter program
–Brooks, Laura [] []
ROI in social media: A look at the arguments
–Fisher, Tia [] []
Structure, people and process challenges of multichannel marketing: Insights from marketers
–Valos, Michael J [] []
Customer experience and profitability: An application of the empathy rating index (ERIC) in UK call centres
–Lywood, Jamie; Stone, Merlin; Ekinci, Yuksel [] []
How analytical CRM is touching the casino business Part 1
–Doyle, Shaun [] []
Worth making a song and dance about database right
–Nettleton, Ewan; Ohta, Tom [] []