TOC: J Brand Man
Introduction
Journal of Brand Management, 17(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Drivers of brand value, estimation of brand value in practice and use of brand valuation: Introduction to the special issue
–Randle D Raggio and Robert P Leone [] []
Assessing long-term brand potential
–Kevin Lane Keller and Donald R Lehmann [] []
Valuing brands and brand investments: Key learnings and future expectations
–Ove Haxthausen [] []
Managing tomorrow’s brands: Moving from measurement towards an integrated system of brand equity
–Sunando Das, Curt Stenger and Charles H Ellis [] [Google Scholar]
A taxonomy of brand valuation practice: Methodologies and purposes
–Gabriela Salinas and Tim Ambler [] []
Securitization of brand names: Basic concepts and its use in practice
–Ruth L Taylor, Rudy Becerra, Patricia Stuart and Spencer A Case [] []
Postscript: Preserving (and growing) brand value in a downturn
–Randle D Raggio and Robert P Leone [] []