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Call for Papers:

2009 KAMS Fall International Conference

?Marketing and Trends?

2009 KAMS Fall International Conference will be held at College of Human Ecology (Samsung Building), Yonsei Unviersity, Seoul, Republic of Korea on Nov. 21, 2009. This year?s conference theme is ?Marketing and Trends?.

Title: 2009 KAMS Fall International Conference

Hosts:

College of Human Ecology, Yonsei University

Korean Academy of Marketing Science

Date: Nov. 21, 2009

Venue: Samsung Building, Yonsei University, Seoul, Republic of Korea

Submission Deadline: Oct. 17, 2009

The organizing committee of the 2009 KAMS Fall International Conference will welcome conceptual and empirical papers in marketing. In honor of special issues of sponsoring journals for the 2010 Global Marketing Conference at Tokyo, preliminary tracks for these special issues will be organized in this conference. Presented papers in these preliminary tracks will have to go through review processes to be published in special issues of journals for the 2010 GMC at Tokyo. Peer-reviewed papers will be accepted and presented in the 2009 KAMS Fall International Conference.

Sponsoring Journals for the 2010 Global Marketing Conference at Tokyo:

Journal of Business Research, Journal of Product Innovation Management, Journal of Strategic Marketing, Journal of Brand Management, Journal of Global Academy of Marketing Science

Tracks of the 2009 KAMS Fall International Conference are as follows:

• Fashion Marketing of Luxury Brands
  
  Kyungae Park (Yeungnam University)

• Consumer Behavior of International Tourism
  
  Wonae Cho (Seoul Women?s University)

• Advancing Research Methods in Marketing I
  
  Donghoon Kim (Yonsei University)

• Advancing Research Methods in Marketing II: Cutting Edge Issues in Structural Equation Modeling
  
  Seong Kuen Yi (Sungshin Women?s University)

• Mapping Strategic Thinking in Marketing
  
  Junyean Moon (Hanyang University, Ansan)

• Innovation, Diffusion, Adoption of High Technology
• Global Consumer Behavior and Marketing Strategy
• Global Product Innovation Management
• Marketing Strategy
• Corporate Branding and Brand Management
• Eco-Marketing
• Design and Color Marketing
• Marketing in the Dynamic World
• Marketing in Asia
• Consumer Psychology
• Marketing Science
• Cultural Marketing
• Beauty Business and Medical Tourism

Submit your paper to:

Central Office

Korean Academy of Marketing Science

e-mail: stride@changwon.ac.kr

Tel: +82 55 213 3346, Fax: +82 55 263 9096

For More Information:

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