Business Marketing and Purchasing
Introduction
Advances in Bus Mar and Purchasing, Vol 16, Bus and Industrial Mar Man: Theory, Research and Executive Case Study Exercises, To be edited by Mark Glynn and Arch Woodside; Deadline 26 Aug 2010
Theory, Research and Executive Case Study Exercises,
Advances in Business Marketing and Purchasing, Volume 16
The book series, ADVANCES IN BUSINESS MARKETING & PUCHASING (ABM&P), offers leading-edge theory, empirical research, and practice on sensemaking, planning, implementing, and evaluating of strategies in business-to-business (B2B) marketing and purchasing. Papers in the series are usually longer and provide more details in reviewing literature, developing theory, reporting empirical procedures, describing implications for strategy, and examining implemented strategies than articles in the pages of quarterly and monthly journal issues. All papers in the ABM&P series cite and build heavily on relevant literature. ABM&P’s papers go deeper in explaining complexity in multiple antecedent paths leading to decisions and actions than many management texts available in airport bookstores. ABM&P is for reading by executives recognizing that highly effective decisions involve more than checklists. Executives who think about how to handle complexity and how to evaluate antecedent paths thoroughly, leading to successful and unsuccessful marketing performances, are kindred spirits of the authors contributing to the ABM&P series.
Volume 16 of ABM&P will not only showcase these research advances but also provide evidence-based information that is helpful for achieving highly competent sense and decision making by business-to-business marketing and purchasing executives. Volume 16 is also to be relevant to MBA and postgraduate research students as part of their business management training programs. All papers need to focus on business-to-business theory, research, and management practice and will include an executive training case training study, review questions, together with instructor’s notes that provide additional commentary on these review questions.
The co-editors seek both empirical positivistic research and interpretive research papers. Papers can come from a broad range of topics including (but not limited to) the following:
· B2B Brand Management
· B2B Customer Relationship Management
· B2B Global Marketing
· B2B Integrated Marketing Communications
· B2B Marketing Engineering
· B2B Market Segmentation
· B2B New Product Development
· B2B Pricing Strategy
· B2B Sales and Key Account Management
· B2B Supply Chain/ Channel Management
· Ethnographic Research in Business and Industrial Marketing
· Implemented Strategies in Business and Industrial Marketing Strategy
· Management of Business and Industrial Marketing Networks
· Mapping Strategic Thinking and Actions in Business/Industrial Marketing
· Organizational Buying Processes
SUBMISSIONS: Please submit your paper to both editors, Mark Glynn, Auckland University of Technology (Email mark.glynn@aut.ac.nz), and Arch Woodside, Boston College (Email woodsiar@bc.edu). Papers are to be prepared as a WORD document, double spaced throughout and 30-200 pages in length (one special feature of this book series is that the editors seek both short and long manuscripts). The deadline for submission is 16 August 2010; however a 2 page abstract of your proposed chapter is requested by 18 March 2010.