TOC: J Targeting Measure Analysis Mar
Introduction
Journal of Targeting, Measurement and Analysis for Marketing, 17(3)
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: : journals |
Relevant ARCategory: |
A new approach to target segmentation: Media-usage segmentation in the multi-media environment
–Jun Heo and Chang-Hoan Cho [] []
Data mining course choice sets and behaviours for target marketing of higher education
–Alex D Singleton [] []
Classifying customers on the basis of their attitudes towards telemarketing
–Ankit Mehrotra and Reeti Agarwal [] []
Multidimensional Unfolding and the use of alternative input scales
–Ana Alexandra A F Martins, Margarida G M S Cardoso and Iola M S Pinto [] []
An investigation of the influence of consumer value on service elements’ contributions to satisfaction
–Guillaume Bodet [] [Google Scholar]
Pythagoras: Everyone knows his famous theorem, but not who discovered it 1000 years before him
–Bruce Ratner [] []