Macromarketing Conference 2010
Introduction
2010 Macromarketing Conference, Laramie, WY, 9-12 Jun 2010, Co-chairs Terri Rittenburg and Mark Peterson; Deadline 15 Jan
It’s a new era for marketing systems and society! Join Doug Holt, Rajan Varadarajan, Elizabeth Moore, Ken Peattie, John Schouten, Diane Martin, Ron Hill, O.C. Ferrell, Shelby Hunt and a host of others in Laramie, Wyoming June 9-12, 2010 to explore the new frontier. Special sustainability pre-conference for doctoral students and junior faculty will be led by Eric Arnould. Click through or go to for the call for papers. Submission deadline: Jan. 15th, 2010.
Call for Papers
35th Annual Macromarketing Conference
Exploring the Frontiers of Macromarketing
University of Wyoming Conference Center at the Hilton Garden Inn
Laramie, Wyoming
June 9-12, 2010
Submission Deadline: January 15, 2010
Friends,
Please plan to attend the Macromarketing Conference in 2010. Macromarketers raise a variety of interesting and important issues for the marketing discipline. Macromarketing is concerned with improving human well-being through a better understanding of the impacts, both positive and negative, of marketing systems.
We invite your contributions in the following areas:
- Art, culture and markets
- Competition and markets
- Environment, nature, and sustainability
- Ethics, equity, and justice
- Food marketing systems
- Globalization
- Macromarketing education
- Marketing and development
- Marketing and public policy
- Marketing history
- Materialism and consumption
- Poverty and subsistence societies
- Quality of life
- Religion and markets
- Sports and society
- Systems and networks
- Under-researched stakeholders
Please submit papers to tritt@uwyo.edu. Please use Journal of Macromarketing citation style and reference format. See for more details.
Track Chairs, Competitive Tracks:
Art, Culture, and Markets
Kent Drummond, University of Wyoming, USA
Competition and Markets
William Redmond, Indiana State University, USA
Environment, Nature, and Sustainability
Pierre McDonagh, Dublin City University, Ireland Andrea Prothero, University College Dublin
Ethics, Equity, and Justice
Eugene Laczniak, Marquette University, USA
Food Marketing Systems
Tim Burkink, University of Nebraska at Kearney, USA Julie Stanton, Pennsylvania State University
Globalization
Ahmet Ekici, Bilkent University, Turkey
Macromarketing Education
David Hunt, University of Wyoming, USA Scott Radford, University of Calgary, Canada
Marketing and Development
Kenneth Beng Yap, University of Western Australia, Australia
Marketing and Public Policy
William Wilkie, University of Notre Dame, USA Elizabeth Moore, University of Notre Dame
Marketing History
Leighann Neilson, Carleton University, Canada
Materialism and Consumption
William Kilbourne, Clemson University, USA
Poverty and Subsistence Societies
Jose Antonio Rosa, University of Wyoming, USA
Quality of Life
Don Rahtz, College of William and Mary, USA Alexandra Ganglmair-Wooliscroft, Univ. of Otago, NZ
Religion and Markets
Delia Perez Lozano, Tecnologico de Monterrey, Mexico John Mittelstaedt, Clemson University
Sports and Society
Bettina Cornwell, University of Michigan, USA
Systems and Networks
Ben Wooliscroft, University of Otago, New Zealand
Under-researched Stakeholders
(Families, Citizen Groups, Neighborhoods, etc.)
Jim Gentry, University of Nebraska-Lincoln, USA Aubrey R. Fowler III, Valdosta State Univ., USA
Plenary Sessions:
Sustainability and Macromarketing Cultural Innovation
Eric Arnould, University of Wyoming, USA Douglas Holt, Oxford University, UK
Human Trafficking Strategy and Macromarketing
Dwayne Ball, Univ. of Nebraska-Lincoln, USA Rajan Varadarajan, Texas A&M, USA
Julie Pennington, U of Wisconsin – Eau Claire, USA
Transformative Consumer Research Meets Macromarketing
Ronald Hill, Villanova University, USA
Visualizing the Energy Future
Sponsored by the University of Wyoming School of Energy Resources
Please address questions regarding the Macromarketing Conference 2010 to Conference Co-chairs:
Terri Rittenburg Mark Peterson
University of Wyoming University of Wyoming
We invite doctoral students and junior faculty to attend a
Preconference Workshop on Sustainability Research
June 5-9, 2010
Offered in conjunction with the 2010 Macromarketing Conference
The purpose of this pre-conference workshop is to bring together individuals who are conducting, or interested in conducting, research in the broad areas of intersection between sustainability, social science and macromarketing. Mentoring provided by senior scholars will focus on how to develop a theoretical vocabulary for sustainability research that transcends the specific contexts that we currently associate with “sustainability,” such as subsistence consumers, disaster mitigation, quality of life, equitable development, voluntary simplicity, and above all "green marketing.” It will address issues of university-industry collaboration as well.
The preconference program will be facilitated by
- Ken Peattie, Cardiff University
- John Schouten, University of Portland
- Diane Martin, University of Portland
- Nil Ozcaglar-Toulouse, Université de Lille 2
- Bill Kilbourne, Clemson University
- Andrea Prothero, University College Dublin
- Pierre McDonagh, Dublin City University
- Eric Arnould, University of Wyoming
- others to be announced.
For more information:
Preconference Program Chair
Eric Arnould, University of Wyoming, USA