Math Preparedness
Introduction
GG Ganesh follows up on his post on the math preparedness of marketing instructors and invites participation in a survey on the topic
: : : Posting
[Please note that the moderator inadvertantly left off gg’s email address from the last posting of this note – ch]
Dear Colleagues:
I am sending this for the second and last time because response to my July post was very poor. I was wondering whether the mid-summer timing of the first ELMAR post was a factor. If I am unsuccessful again, I shall abandon this project and that is OK!
I would like to investigate the (undergraduate-level) marketing math preparedness of marketing teachers as opposed to marketing undergraduate students. In my undergraduate marketing math class, I use an end-of semester, 2 hour (time limit for students), test of 50 marketing math micro cases that I prepared myself after considerable effort. The test emphasizes thinking through the problem rather than calculations, although some of that is also there. To proceed further with my curiosity, I am planning to place the 50-item test as a web survey of marketing teachers. If you are interested in participating in the survey, please do one of the following:
Preferred approach: Prepare a letter on your university letterhead, indicating your academic rank and desire to participate. Scan this letter to jpg or pdf format and email me at ganesh@unt.edu as an attachment.
OR
Alternative approach: Please fax me the above letter to 940-565-3837 attn: Ganesh (for overseas colleagues, the number is 001 940-565-3837 attn: Ganesh)
In either case, response on your letterhead is a must. This somewhat elaborate procedure is meant only for assembling a mailing list of verified potential faculty participants who are reasonably committed to following through. The survey itself will be anonymous (well, almost, since online survey platforms typically track the IP address of the participant, but I have always deleted that before capturing the data in many such surveys over the past years) and confidential. However, since some of you might want to know your own performance, Q-by-Q, I shall give you the opportunity for voluntarily identifying yourself, so that I may send you your custom performance results.
One benefit of your participation would be that you will have an inventory of 50 well-tested marketing math questions for your own use, customization, to add to your own test bank etc.
Please let me know per above, if you would like to participate. I am planning to activate and complete the survey before the end of this semester.
Thanks and best regards,
– gg
ganesh@unt.edu