TOC: J Strat Mar
Introduction
Journal of Strategic Marketing, 17(3/4)
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: : journals |
Relevant ARCategory: |
Special issue: strategic sales and strategic marketing
–Nikala Lane [] []
Searching for strategy in sales
–Nikala Lane [] []
Strategic alignment for sales organization transformation
–Raymond W. LaForge; Thomas N. Ingram; David W. Cravens [] []
Developing a strategic framework of key account performance
–Eli Jones; Keith A. Richards; Diane Halstead; Frank Q. Fu [] []
The implications of lean operations for sales strategy: from sales-force to marketing-force
–Niall Piercy; Nick Rich [] []
An enterprise-wide strategic stakeholder approach to sales ethics
–Linda Ferrell; O. C. Ferrell [] []
Strategic sales organizations: transformation challenges and facilitators within the salesÄmarketing interface
–Avinash Malshe [] []
Collaboration between sales and marketing, market orientation and business performance in business-to-business organisations
–Kenneth Le Meunier-FitzHugh; Nikala Lane [] []
Strategizing the sales organization
–Nikala Lane; Nigel Piercy [] []