TOC: J Promotion Man
Introduction
Journal of Promotion Management, 15(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
Defining and Understanding Communications Planning: A Current Assessment and an Exploratory Study
–Karen E. McKenzie; Marla B. Royne [] []
Types of Word-of-Mouth Messages: Information Search and Credence-Based Services
–Charles H. Patti; Chia H. Chen [] []
Cross-Cultural Differences in Ad Likeability and Ad Element Likeability: The Case of Benetton
–Rosemary Polegato; Rune Bjerke [] []
Attitudes toward Use of Advertising and Various Media Practices by Physicians
–Gordon L. Freeman Jr.; H. Ronald Moser [] []
Consumer Adoption of Mobile Internet Services: An Exploratory Study
–Pingjun Jiang [] []