TOC: J Mar Res
Introduction
Journal of Marketing Research, 46(5)
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Relevant ARCategory: |
Buyer Monitoring: A Means to Insure Personalized Service
–Robert J Kwortnik, W. Michael Lynn, William T Ross [] []
Learning from a Service Guarantee Quasi Experiment
–Xinlei (Jack) Chen, George John, Julie M Hays, Arthur V Hill, Susan E Geurs [] []
When Should Original Equipment Manufacturers Use Branded Component Contracts with Suppliers?
–Mrinal Ghosh, George John [] []
Are All Managers Created Equal?
–Avi Goldfarb, Botao Yang [] []
The Role of National Culture in Advertising’s Sensitivity to Business Cycles: An Investigation Across Continents
–Barbara Deleersnyder, Marnik G Dekimpe, Jan-Benedict E.M Steenkamp, Peter S.H Leeflang [] [Google Scholar]
Modeling Global Spillover of New Product Takeoff
–Yvonne van Everdingen, Dennis Fok, Stefan Stremersch [] []
A Sales Force-Specific Theory-of-Mind Scale: Tests of Its Validity by Classical Methods and Functional Magnetic Resonance Imaging
–Roeland C Dietvorst, Willem J.M.I Verbeke, Richard P Bagozzi, Carolyn Yoon, Marion Smits, Aad van der Lugt [] []
Sales Effects of Attention to Feature Advertisements: A Bayesian Mediation Analysis
–Jie Zhang, Michel Wedel, Rik Pieters [] []
Me, Myself, and My Choices: The Influence of Private Self-Awareness on Choice
–Caroline Goukens, Siegfried Dewitte, Luk Warlop [] []
Specifying Price Judgments with Range-Frequency Theory in Models of Brand Choice
–Ronald W Niedrich, Danny Weathers, R. Carter Hill, David R Bell [] []
Does Customer Satisfaction Matter to Investors? Findings from the Bond Market
–Eugene W Anderson, Sattar A Mansi [] []