TOC: J Mar Comm
Introduction
Journal of Marketing Communications, 15(1)
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: : journals |
Relevant ARCategory: |
Fly-posting: An exploration of a `controversial’ medium
–Iain R. Black; Iain Nevill [] [Google Scholar]
Effects beyond click-through: Incidental exposure to web advertising
–Chan Yun Yoo [] []
Getting past the trash bin: Attribution about envelope message, envelope characteristics, and intention to open direct mail
–Clinton Amos; Audhesh Paswan [] []
Mobile advertising: The influence of emotional attachment to mobile devices on consumer receptiveness
–Ailsa Kolsaker; Nikolaos Drakatos [] []