TOC: J Global Mar
Introduction
Journal of Global Marketing, 22(4)
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: : journals |
Relevant ARCategory: |
Editorial
–Erdener Kaynak []
Defending a Domestic Position Against Global Entries
–Yaron Timmor; Samuel Rabino; Jehiel Zif [] []
Country-of-Origin Effects and Global Brand Trust: A First Look
–Alfred Rosenbloom; James E. Haefner [] []
A Critical Review of Market Entry Selection and Expansion Into Japan’s Market
–Austin Uzama [] [Google Scholar]
Ethical Decision Making: Panama-United States Differences in Consumer and Marketing Contexts
–Srivatsa Seshadri; Greg M. Broekemier [] []
The Role of the Advertising Agency in the Cultural Message Content of Advertisements: A Comparison of the Middle East and the United States
–Morris Kalliny; Salma Ghanem [] []