TOC: J Euromarketing
Introduction
Journal of Euromarketing, 18(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
In Hong Kong, Looking Toward the Growing European Union
–Neil Herndon [] []
The Application of Performance Management in the Salesforce: A Chinese and Romanian Perspective
–Yu Ha Cheung; Liviu C. Florea [] []
Attitude Toward Counterfeits and Ethnic Groups: Comparing Chinese and Western Consumers Purchasing Counterfeits
–Kenneth K. Kwong; William Y. P. Yu; John W. K. Leung; Kan Wang [] []
The Current State of Protection of European Trademark Rights in China
–Yu Ha Cheung; Lai Man Tang; Yin Wong [] []
A Consideration Set Based Model for Forecasting Sales in China
–Ronald LeBlanc [] []
Cross-Cultural Markets and Consumer Behaviors: The Case of China and Turkey
–Ming Ying Lisa Chu-Weininger; Michael A. Weininger [] []