TOC: J Bus Bus Mar
Introduction
Journal of Business-to-Business Marketing, 16(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
The Convergence of Mirroring and Empathy: Communications Training in Business-to-Business Personal Selling Persuasion Efforts
–Robin T. Peterson; Yam Limbu [] []
Value-Creation Logic in Supply Chain Relationships
–Trond Hammervoll [] []
Alliance-Based New Product Development Success: The Role of Formalization in Exploration and Exploitation Contexts
–C. Jay Lambe; Robert E. Morgan; Shibin Sheng; Gopal Kutwaroo [] []
Customer Loyalty in Clusters: Perceived Value and Satisfaction as Antecedents
–Luis J. Callarisa Fiol; Enrique Bigne Alcañiz; Miguel A. Moliner Tena; Javier S nchez Garc¡a [] []
Book Review
Managing International Business in China , by Xiaowen Tian
–Anton Kriz [] []