Sales and Sales Management
Introduction
Adam Rapp and Mike Ahearne seek book manuscripts on sales and sale management-related topics for Business Experts Press
: : : Posting
: : books
Dear Sales and Sales Management Researchers,
Business Expert Press is currently soliciting new manuscripts on important, sales and sale management-related topics. As acting editors, Adam Rapp and myself, Mike Ahearne, are interested in speaking with any author(s) who may be interested in this book opportunity.
Business Expert Press’s focus is on producing concise, academically reliable, no-nonsense, applied books primarily for the business executive marketplace, an underserved market segment. These short books (50-150 pages) will be suitable for general executive readership. They might also be used in executive education, MBA programs, and advanced undergraduate classes. The books will be supplemented, as necessary, with cases, articles, newsletters and podcasts.
Any of several motivations might induce you to contribute a book to this collection. You could use your concise, executive-oriented book to teach your materials with your own preferred framework. The book could enhance your consulting practice. It would give you an easy “underlined item” on your vita. And it will provide a source of royalty revenue. Business Expert Press will sell the books both in print and in digital collections to the business school libraries of the world. The library market is large – 7000 libraries globally – and the prices paid for these one-time sales are relatively high when compared to one-time, direct-to-consumer sales. Thus they yield good royalty potential.
As you might know from your own executive teaching and/or consulting experiences or those of your colleagues, the material available for this market segment is sparse. Most educators rely on extracts from textbooks, articles, readings, cases, etc. all, often, precariously tied together in custom packets. It has been Business Expert Press’s experience that the best executive education/MBA teachers often distribute some of their own work in these custom packets. You might already have your own “technical notes” that you ask your students to read or your own PowerPoint presentations that you use to teach specific topics. These materials can serve as the nexus of a short book.
If you have an idea for a book that would fit this business model, please contact myself (mahearne@uh.edu) or Adam Rapp (arapp1@clemson.edu). We look forward to speaking with anyone interested in this opportunity.
Michael Ahearne, PhD
Professor of Marketing and Entrepreneurship
Executive Director, Sales Excellence Institute
Marketing Department PhD Coordinator
C.T. Bauer College of Business
University of Houston
334 Melcher Hall
Houston, TX 77204
direct phone: 713-743-4155
admin. phone: 713-743-4746
fax: 713-743-4572