TOC: Mar Theory
Introduction
Marketing Theory, 9(3)
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Relevant ARCategory: |
A cinemusicaliterary analysis of the American dream as represented by biographical jazz comedepictions in the golden age of Hollywood biopics: Blow, Horatio, Blow; O, Jakie, O; Go,Tommy, Go; No, Artie, No
–Morris B. Holbrook [] []
Working consumers: the next step in marketing theory?
–Bernard Cova and Daniele Dalli [] []
Marketing and the structuration of organizational learning
–Linda D. Peters, Jule B. Gassenheimer, and Wesley J. Johnston [] []
Morris Holbrook’s jazz and film series: an appreciation
–Alan Bradshaw [] [Google Scholar]