TOC: J Medical Mar
Introduction
Journal of Medical Marketing, 9(3)
 : : : TOC
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Complexity
–Brian D Smith []
Adalat – A lifecycle managed
–Dennis Z Kvesic [] []
What partnership considerations and other factors are important for small- and medium-sized medical device companies entering China?
–Mike Karim [] []
Collaboration in research protocol design: A case study exploring knowledge creation for the pharmaceutical industry and prescribing physicians
–Deborah Richards and Brad Dalton [] []
Brand momentum: The measure of great pharmaceutical brands
–Paul W Tebbey, Jennifer K Bergheiser and Rachel N Mattick [] []
Marketing for capital investment: Improving labour efficiency in health care
–Thomas A Coss [] []
Fulfilling the promise: A model for delivering successful online health care
–Marie-Louise Jung and Pierre Berthon [] []
How the public views optometrists’ advertising: An empirical analysis
–Gordon Lipscomb Freeman Jr and Homer Ronald Moser [] [Google Scholar]