TOC: J Adv
Introduction
Journal of Advertising, 38(3)
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: : journals |
Relevant ARCategory: |
Temporal Construal in Advertising
–Brett A. S. Martin, Juergen Gnoth, Carolyn Strong [] []
Product Placements
–Pamela Miles Homer [] []
Commercials as Context for Other Commercials
–Ingrid Poncin, Christian Derbaix [] []
Repetition Variation Strategies for Narrative Advertising
–Chingching Chang [] []
Comparison of the Paths From Consumer Involvement Types To Ad Responses Between Corporate Advertising And Product Advertising
–Sora Kim, Eric Haley, Gi-Yong Koo [] []
Agency Practitioner Theories of How Advertising Works
–Gergely Nyilasy, Leonard N. Reid [] []
Nature and Impact of Alcohol Messages in a Youth-Oriented Television Series
–Cristel Antonia Russell, Dale W. Russell, Joel W. Grube [] []
Explicit Donations and Inferred Endorsements
–Amanda B. Bower, Landreth Grau [] []
Positive Mood and Susceptibility to False Advertising
–Kathryn A. LaTour, Michael S. LaTour [] []