TOC: J Macromarketing
Introduction
Journal of Macromarketing, 29(3)
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In this Issue
–Clifford J. Shultz, II [] []
Metric and Interpretive Explorations of Macromarketing
–Clifford J. Shultz, III, Morris B. Holbrook, and Donald R. Lehmann [] []
Putting Patients First: Social Marketing Strategies for Treating HIV in Developing Nations
–Zoe Chance and Rohit Deshpande [] []
Applying Catholic Social Teachings to Ethical Issues in Marketing
–Thomas A. Klein and Gene R. Laczniak [] []
Effects of International Trade and Economic Development on Quality of Life
–Michael R. Mullen, Patricia M. Doney, Selima Ben Mrad, and Shirley Ye Sheng [] []
The Institutional Foundations of Materialism in Western Societies: A Conceptualization and Empirical Test
–William E. Kilbourne, Michael J. Dorsch, Pierre McDonagh, Bertrand Urien, Andrea Prothero, Marko Grunhagen, Michael Jay Polonsky, David Marshall, Janice Foley, and Alan Bradshaw [] []
Effectiveness of Corporate Well-Being Programs: A Meta-Analysis
–Punam Anand Keller, Donald R. Lehmann, and Katherine J. Milligan [] []
Quaker Travels, Fellow Traveler?: Wroe Alderson’s Visit to Russia during the Cold War
–Mark Tadajewski [] [Google Scholar]
Interpreting Macromarketing: The Construction of a Major Macromarketing Research Collection
–Stanley J. Shapiro, Mark Tadajewski, and Clifford J. Shultz [] []