TOC: J Interactive Mar
Introduction
Journal of Interactive Marketing, 23(3)
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: : journals |
Relevant ARCategory: |
Measuring and Managing Interactive Environments
–Edward Malthouse, Venkatesh Shankar [] []
Attribute Perceptions, Customer Satisfaction and Intention to Recommend E-Services
–Adam Finn, Luming Wang, Tema Frank [] []
The Impact of Website Quality on Information Quality, Value, and Loyalty Intentions in Apparel Retailing
–Hyejeong Kim, Linda S. Niehm [] []
The Roles of Modality Richness and Involvement in Shopping Behavior in 3D Virtual Stores
–Seung-A Annie Jin [] []
The Moderating Effects of Involvement on the Relationships Between Satisfaction, Trust and Commitment in e-Banking
–Manuel J. Sanchez-Franco [] []
CASE: Mozilla vs. Godzilla Ä The Launch of the Mozilla Firefox Browser
–Sandeep Krishnamurthy [] []
The Results from the Lifetime Value and Customer Equity Modeling Competition
–Edward C. Malthouse [] []
A Method to Predict Aggregate Customer Equity Using Activeness Thresholds Ä 2008 DMEF Customer Lifetime Value Modeling Competition (Task 1)
–Joseph Pancras [] []
2008 DMEF Customer Lifetime Value Modeling (Task 2)
–Zainab Jamal, Alex Zhang [] []