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TOC: J Financial Services Mar

Introduction

Journal of Financial Services Marketing, 14(2)

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Relevant ARCategory:  


Editorial
Tina Harrison Editor []

The ‘Whys’ and ‘Hows’ of ethical investment: Understanding an early-stage market through an explorative approach
Eva Hofmann, Elfriede Penz and Erich Kirchler [] []

Not everybody wants to save the world
Rajiv Kashyap and Easwar S Iyer [] []

Doing well by doing good – marketing strategy to help the poor: The case of commercial banks in Ghana
Paul Sergius Koku [] []

Understanding what drives the purchase decision in pension and investment products
Orla Gough and Mohamed Nurullah [] []

Comparison websites in UK retail financial services
Des Laffey and Anthony Gandy [] []