TOC: J Acad Mar Sci
Introduction
Journal of the Academy of Marketing Science, 37(3)
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Relevant ARCategory: |
Technology readiness and usage: a global-identity perspective
–Stanford A. Westjohn, Mark J. Arnold, Peter Magnusson, Srdan Zdravkovic, Joyce Xin Zhou [] []
Strategic fit to resources versus NPD execution proficiencies: what are their roles in determining success?
–Nukhet Harmancioglu, Cornelia Droge, Roger J. Calantone [] []
When good conflict gets better and bad conflict becomes worse: the role of social capital in the conflictÄinnovation relationship
–Dirk Clercq, Narongsak Thongpapanl, Dimo Dimov [] []
Why and how do creative thinking techniques work?: Trading off originality and appropriateness to make more creative advertising
–Mark Kilgour, Scott Koslow [] []
Preannouncing pioneering versus follower products: what should the message be?
–Christian Homburg, Torsten Bornemann, Dirk Totzek [] []
The evolving brand logic: a service-dominant logic perspective
–Michael A. Merz, Yi He, Stephen L. Vargo [] []
Grocery retail loyalty program effects: self-selection or purchase behavior change?
–Lars Meyer-Waarden, Christophe Benavent [] []
The effect of employee behavior on brand personality impressions and brand attitudes
–Daniel Wentzel [] []
Report
Marketing and the Law
–Patricia S nchez Abril, Ann M. Olaz bal, Anita Cava []