TOC: J Interactive Mar
Introduction
Journal of Interactive Marketing, 23(2)
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: : journals |
Relevant ARCategory: |
A Closer Look into the Future of Interactive Marketing
–Edward Malthouse, Venkatesh Shankar [] []
New Communications Approaches in Marketing: Issues and Research Directions
–Russell S. Winer [] []
Mobile Marketing: A Synthesis and Prognosis
–Venkatesh Shankar, Sridhar Balasubramanian [] []
Prospects for Personalization on the Internet
–Alan L. Montgomery, Michael D. Smith [] []
Personalization without Interrogation: Towards more Effective Interactions between Consumers and Feature-Based Recommendation Agents
–Kyle B. Murray, Gerald H„ubl [] []
Reversing the Logic: The Path to Profitability through Relationship Marketing
–V. Kumar, Ilaria Dalla Pozza, J. Andrew Petersen, Denish Shah [] []
Customer Lifetime Value: Empirical Generalizations and Some Conceptual Questions
–Robert C. Blattberg, Edward C. Malthouse, Scott A. Neslin [] []
Customer-Based Valuation
–Sunil Gupta [] []
Online Trust: State of the Art, New Frontiers, and Research Potential
–Glen L. Urban, Cinda Amyx, Antonio Lorenzon [] []
Information Privacy Research: Framework for Integrating Multiple Publics, Information Channels, and Responses
–James W. Peltier, George R. Milne, Joseph E. Phelps [] []