TOC: J Mar Ed
Introduction
Journal of Marketing Education, 31(2)
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Relevant ARCategory: |
Reducing Content Variance and Improving Student Learning Outcomes: The Value of Standardization in a Multisection Course
–Matthew L. Meuter, Kenneth J. Chapman, Daniel Toy, Lauren K. Wright, and William McGowan [] []
Viva Voce (Oral Examination) as an Assessment Method: Insights From Marketing Students
–Glenn Pearce and Geoffrey Lee [] []
Assurance of Learning for Principles of Marketing Students: A Longitudinal Study of a Course-Embedded Direct Assessment
–Elizabeth K. LaFleur, Laurie A. Babin, and Tara Burnthorne Lopez [] []
The Editor’s Corner
–Douglas J. Lincoln []
An Exploratory Investigation of the Periodic Performance Evaluation Processes for Marketing Faculty: A Comparison of Doctoral-Granting and Non-Doctoral-Granting Universities
–C. David Shepherd, Susan S. Carley, and Randy S. Stuart [] []
Group Projects Using Clients Versus Not Using Clients: Do Students Perceive Any Differences?
–Amy L. Parsons and Elzbieta Lepkowska-White [] []
Response Style Contamination of Student Evaluation Data
–Sara Dolnicar and Bettina Grun [] []
Student Intercultural Proficiency From Study Abroad Programs
–Irvine Clarke, III, Theresa B. Flaherty, Newell D. Wright, and Robert M. McMillen [] []