TOC: J Intl Con Mar
Introduction
Journal of International Consumer Marketing, 21(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
Editorial
–Erdener Kaynak [] []
Possible Disparities in Consumers’ Perceptions Toward Personalized Advertising Caused by Cultural Differences: U.S. and Korea
–Jay (Hyunjae) Yu; Brenda J. Cude [] [Google Scholar]
Arousal and Merriment as Decision Drivers Among Young Consumers
–Rajagopal [] []
Effects of Contextual Congruence in Advertising Execution: The Case of Japanese Culture-Bound Products
–Emmanuel J. Ch‚ron; Rodi C. Pau [] []
Nationalistic Sentiments of Chinese Consumers: The Effects and Determinants of Animosity and Consumer Ethnocentrism
–Kenichi Ishii [] []
Investigating Consumer Expectations of Convenience-Store Attributes in Emerging Markets: Evidence in Chile
–Constanza C. Bianchi [] []