User-Generated Content
Introduction
The Emergence and Impact of User-Generated Content, Philadelphia, 10-12 Dec 2009
: : : Posting
: : call
WIMI and MSI Conference:
The Emergence and Impact of
User-Generated Content
The Wharton Interactive Media Initiative (WIMI) and the Marketing Science Institute (MSI) are proud to present "The Emergence and Impact of User-Generated Content" conference. Based on a research competition funded by WIMI & MSI, you will hear from leading marketing researchers on topics including:
- Online brand advertising through social networks
- The economic impact of user-generated content
- Who contributes to online communities, how much and why
- Modeling consumer learning from online product reviews
This conference is a must for academics, practitioners, and doctoral students interested in the digital content area. Space is very limited so reserve your place today!
More Information
For more information, visit wimievents.com or contact Rebecca Alig, WIMI Associate Director at (215) 746-4160 or ralig@wharton.upenn.edu
A special lodging rate is available at the Inn at Penn for conference attendees. Book now to secure this rate. Call (215) 222-0200 and use code WIM or click here for online reservations.
*Through the generosity of ISMS, doctoral students may apply for a travel subsidy to attend the conference. Contact Rebecca Alig for more information.
Save the Date & Register Now!
December 10-12, 2009
The Wharton School
University of Pennsylvania
Philadelphia, PA
Register Today!
Pricing
Academic $199
PhD Student $99*
Practitioner $500